Conversion rate
+0%
31%
Shopify Plus replatform that lifted conversion rate by a third
Fashion and apparel. Loom & Lane. Delivered by Codioo, June 2026.
140 stores built, 8 years on the platform, senior engineers only
- Client
- Loom & Lane
- Industry
- Fashion and apparel
- Service
- Shopify Plus development
The challenge
Loom & Lane sells premium essentials to a loyal list, but the store ran on an aging custom platform that fought every campaign. Collection pages took 4.1 seconds to render the main image on mobile, the promo engine needed a developer ticket for every sale, and checkout lost buyers at address entry. The team had stopped shipping changes because releases broke more than they fixed.
What we built
We replatformed the store to Shopify Plus in nine weeks. The theme was rebuilt section by section against their brand system, product and customer data migrated through a signed matrix, and campaigns moved to automatic discounts plus Shopify Flow rules the marketing team edits themselves. Checkout moved to Shopify Payments with Shop Pay enabled, and a one to one redirect map carried every indexed URL across.
Results
The numbers
Mobile LCP
0.0s
-66%
Project duration
9 weeks
on time
- Mobile LCP fell from 4.1s to 1.4s
- Conversion rate rose 31% in the first quarter after launch
- Campaign setup went from a developer ticket to a self serve task
- Zero net loss of organic sessions across the 60 day indexation watch
"The replatform paid for itself inside two quarters. Codioo shipped weekly, told us the truth about scope, and the numbers moved exactly where they said they would."
The stack
Shopify PlusCustom themeShopify FlowShopify PaymentsKlaviyo
Want a result like this?
Tell us your store and goals. Within one business day you get the audit and a fixed quote for shopify plus development.
- Stores built
- 140
- Reply time
- Within one business day
- Cost
- Free, no obligation